Mapping the Customer Journey

Mapping the Customer Journey2018-02-02T03:26:43+00:00

Project Description

How do customers engage with your business?

Holistically, from an end to end perspective it would be useful to know how customers engage with your brand / organisation. What you would find out:

  • Prerequisites for engagement
  • Where they originate from prior to your organisational processes
  • Entry points / engagement into your processes
  • The means they manage their product service
  • Avenues of organisation engagement along the way
  • Exit points / disengagement from your processes
  • Final end points post your organisational processes

It’s essential to know the typical and edge case customer journeys in a single view to measure satisfaction and thus derive opportunities for process & customer improvement and to drive product / service growth, without this blueprint it becomes very challenging

Do you know where your customer engages & disenges with your organisation?


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